Channel Partners

Over the last three decades, Imagine That Inc. has built and maintained a solid reputation for innovative, forward-thinking simulation software. We continue to have some of the highest customer retention rates in the simulation industry, as well as a steady stream of new customers. We want you to leverage our past success so that together, we can help customers reach new levels of achievement.

Imagine That Inc. has developed a comprehensive, worldwide program to support our Channel Partner program members. This program is a combination of technical, sales, marketing, and account management support. Our resellers are proficient in the promotion, demonstration, and support of ExtendSim products in a variety of markets worldwide.

Channel Benefits

	Flexible program choices Choose the type of relationship and level of participation that works for your business. Multiple levels of compensation offer tremendous earning potential.
	Discounts on Imagine That Inc. products for resale
	Technical support Unsurpassed, prompt support to you and your customers.
	Joint marketing opportunities We understand a credible, high-profile image is a key factor in sustaining leadership in the marketplace.
	Lead sharing
	Access to sales support materials
	Client confidentiality

Expand the solutions you offer your customers and grow your business. Gain access to exclusive benefits on par with your benefit level.

Channel Partner Requirements

	Established record of success introducing and recommending new technology solutions that help increase productivity, lower costs, and manage change.
	Internal resources to develop knowledge in Imagine That Inc. products.
	Offer first level of Technical Support to your customers (installation and registration questions plus basic questions about ExtendSim features).
	Ability to perform integration, support, and/or solution services for end users.
	Informative web site with ExtendSim prominently displayed.

Join the Imagine That Inc. team and leverage our unbroken string of growth and profitability to help ensure your own success. We are always looking for talented value-added resellers who have industry and technical expertise, a strong customer service focus, and sound business models. Choose the type of Imagine That Inc. Channel Partner you want to be -- an OEM or VAR.

OEM Partners (System Builders)
OEM Partners are Original Equipment Manufacturers or System Builders. OEM Partners employ the simulation power of ExtendSim in a custom-branded application. Typically, an OEM Partner builds modules for use with ExtendSim, then purchases the customized right to embed ExtendSim in their application, and sell that product bundled with ExtendSim under the OEM branded name. Pricing starts at $50,000. For more information on OEM programs, please contact Imagine That Inc.

VARs (Value Added Resellers)
Imagine That Inc. Value Added Resellers fall into one of five core programs designed to support the diverse go-to-market requirements of our various partners. Each provide ExtendSim product information, sales, support, and services to customers. Eligibility for certain programs is based on the partner’s level of commitment to the partnership. Learn which Imagine That Inc. VAR program suits your needs, then submit an application.

Occasional Reseller

The Occasional Reseller program provides customers with access to the benefits of Imagine That Inc. software through indirect channels. Occasional Resellers relay orders from customers who cannot purchase directly from us either due to organizational preference or governmental policy. The customer locates a reseller and initiates the purchase after having learned about our product elsewhere.

Occasional Resellers do not drive a comprehensive process to promote the sales of our products, and sales coming from this type of reseller are incidental and sporadic more than planned. We do offer our Occasional Resellers up to a 5% discount off list price of ExtendSim commercial tools.

If you would like to propose a long-term strategic relationship between our companies, please consider our Authorized VAR program.

Authorized VARs

To become an Authorized VAR and receive up to 20% off list price of ExtendSim tools, you must meet Imagine That Inc.’s high standards:

	Actively promote Imagine That Inc. products to help reach new customers. This includes inclusion on your web site and in your marketing materials.
	Be knowledgeable about ExtendSim and invest time, knowledge, and resources into generating sales.
	Provide general product information, sales, training and/or some support.
	Resell ExtendSim to the general public.
	Have a history of excellent customer service and support demonstrated by a minimum of two customer references.
	Submit a Business Plan including a Marketing and Sales Plan as well as a Competitive Analysis.

Exclusive Distributor

Authorized VARs with 2 or more years experience selling Imagine That Inc. products can apply for an Exclusive Distributorship. Typically, a Distributor manages with exclusive rights a specific country or territory. (You may not ship product outside your territory.) Exclusive Distributors are eligible to receive up to 45% off list price of ExtendSim tools. Additional discounts are available if the ExtendSim application and library files are localized and meet specific criteria.

	Distributors must know, understand, and use the latest version of ExtendSim.
	ExtendSim should be the only discrete event, continuous, discrete rate, or agent-based simulation software used and sold.
	Actively promote Imagine That Inc. products. You must develop, manage, and fund advertising and marketing campaigns for your territory. This includes inclusion on your web site.
	Provide quarterly sales forecasts and marketing reports to ITI.
	Localize marketing materials. We can provide you with disk files. Or you may purchase ITI materials at cost plus shipping.
	An accurate database of end-users, resellers, and buyers must be maintained. ExtendSim license purchased, serial number, contact information, and upgrade history must be tracked. On a periodic basis, database information will be exchanged for reconciliation.
	Distributors are responsible for contacting their customers regarding upgrades and new releases.
	Maintain inventory control and keep appropriate sales records.
	First level of Technical Support to customers. Includes answering questions about: Installation Basic modeling questions Feature support

Consulting Providers

The intent of the Consulting Provider program is to establish and grow targeted solution practices with other leading business organizations around the world. Consulting Providers provide their customers with full solutions from model building, to pre- and post-sales support, training, implementation, and customization. They work closely with Imagine That Inc. so the customers maximize their return on investment in ExtendSim solutions. Members of the Imagine That Inc. Consulting Provider program commit significant time, resources, and expertise to provide customers with the best quality services and support.

To become a Consulting Provider, you must:

	Demonstrate exceptional modeling and analytical skills to ensure ExtendSim customers receive expert solutions.
	Have an innate ability to provide knowledgeable solutions to clients through ExtendSim modeling while meeting stringent requirements.
	Incorporate ExtendSim software solutions along with proven and measurable technical expertise in a specific industry or unique business.

To apply for Consulting Provider status, you must provide 3 references from current or past clients. Qualifications will be re-evaluated on an annual basis. As a Consulting Provider, you will receive prominent postings on our web site, recommendations from our staff, and up to 15% discount on ExtendSim products.

Expert Solutions Providers

The Imagine That Inc. Expert Solutions Providers program has been designed to encourage and promote the integration of strategic technologies and applications into third-party software to extend the coverage of ExtendSim into specific market segments and provide customers with world-class simulation solutions.

Expert Solutions Providers are software developers offering solutions which complement ExtendSim; whether it’s a field-specific library for ExtendSim or a companion product to enhance model building.

To become an Expert Solutions Provider, you must:

	Maintain and support your software.
	Commit to continuously improving your software and maintain its compatibility with future hardware/software modifications.
	Give appropriate attribution to Imagine That Inc. in all marketing materials and web site.
	Provide us with a minimum of one complimentary license of your software for testing and support purposes.

To apply for Expert Solutions Provider status, you must submit your package with its documentation to Imagine That Inc. for approval. Qualifications will be re-evaluated on an annual basis. As an Expert Solutions Provider, you will receive prominent postings on our web site, personal recommendations from our support staff, and up to 15% discount on ExtendSim products.

Apply to become an Imagine That Inc. Channel Partner

Application instructions

Now it’s up to you. Channel Partner program applicants must complete sections applicable to the partnership for which you are applying. This application is to help us evaluate your company's ability to successfully sell and support ExtendSim in your area. Complete and accurate information is needed in order to process your application without delay. All information will be held in strict confidence.

In addition to the application, applicant must submit information regarding commercial reseller status, company background (brochure or marketing collateral), and a business and marketing plan (including market analysis, prospects, and your value-added offerings), if specified for level of involvement.

Depending upon the type of partnership you are applying for, the application process can take from one day to 6 weeks and the entire authorization process could possibly take a few months (for Consulting and Expert Solutions Partners).

Note: We do not give one time authorizations or exceptions to the authorization criteria. Incomplete applications or those missing requested documentation will not be considered. Completion and return of the application does not constitute acceptance. Imagine That Inc. reserves the right at its sole discretion to change or deny authorization for any reason.

Company information
* required information

Company's legal name*
DBA
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Main phone
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Company email*
Web site
Type of business	Type of business Corporation Partnership Sole proprietorship
Date first established

Contact information

Name of person completing application*
Extension		Email
Sales Rep
Extension		Email
Technical Engineer
Extension		Email

Program level

Channel Partner program level for which you are applying.*	Occasional Reseller Authorized VAR Exclusive Distributor Consulting Provider Expert Solutions Provider
What is your goal as an Imagine That Inc. Channel Partner? Will you stay at the level you are applying for or do you intend to strive for a different level? If so, which level is your goal?	Occasional Reseller Authorized VAR Exclusive Distributor Consulting Provider Expert Solutions Provider
What territory are you interested in?
If you are applying to become a Consulting Provider, what areas are your specialty?
If you are applying to become a Consulting Provider, please provide us with contact information of three references.
If you are applying to become an Expert Solutions Provider, briefly describe your technology.

Marketing plan

Please indicate the types of marketing activities your company will use to promote ExtendSim.	Seminars Trade shows Newsletters Direct mail or email Print or web advertising Other
Are you or have you ever sold any other simulation package? If you have, please provide details, such as name and timeframe.	Yes No
What is your 12 month forecast for ExtendSim product sales?
Will you provide training for your customers? If so, please describe.
What are your company's specific strengths and weaknesses?

Business

Please list other software or hardware vendors, consulting firms, and/or systems integrators with whom your company has a business relationship.

Please describe the services and added value your company offers.

By checking these boxes and clicking Submit, you agree to the following:

	The statements provided in this application are accurate to the best of my knowledge.
	If authorized, inaccurate information may be grounds for termination of any type of reselling relationship.
	Imagine That Inc. reserves the right to contact any person or institution identified in this application for the purpose of verification of information.
	All applications, approvals, and ancillary documentation must be complete before you may represent or resell ExtendSim products.